The Secret to Effective B2B Campaign Planning

Successful campaign planning hinges on the ability to make data-driven decisions, pivot quickly and work smarter.

Join Inverta and Demandbase for an actionable session where we’ll tackle one of marketing’s biggest planning challenges: Focus and prioritization.

What You’ll Learn:

• How to translate executive priorities and annual business goals into focused, measurable marketing plans
• The Marketing Revenue Map methodology, a practical framework that connects your top-down vision with bottom-up execution realities
• Ways to leverage signals and data to pressure-test your planning assumptions and set achievable targets
• Practical approaches to campaign measurement that drive continuous improvement

This isn’t about theory; it’s about equipping you with tangible planning tools that create clarity, alignment, and results. Walk away with frameworks you can implement immediately to sharpen your campaign focus and stay in lock step with the business.

Ready to bring science to the art of campaign planning? Reserve your spot now.