Account-Based Digital Advertising
An Advertising Platform Built to Win B2B Deals
Reach and engage the right people, in the right accounts, when they’re ready to buy, without any wasted spend.
Target decision-makers you actually want to talk to
You’re not selling sneakers. You’re targeting six-figure buying committees.
Demandbase Advertising is purpose-built for B2B marketing. It finds, reaches, and converts real decision-makers inside real accounts with unmatched precision, scale, and impact.
Target the same people across every channel. Connect every impression to pipeline.
Purpose-built to solve the biggest problems in B2B advertising
Targeting doesn’t translate to pipeline
You’re stuck using job titles and recycled intent that doesn’t lead to sales conversations.
Disconnected channels
Running campaigns on LinkedIn, Google, Meta, and display, but none of it is connected? Without orchestration, every channel feels like a silo.
No way to prove what’s working
You shouldn’t need a PhD to tie ad spend to pipeline. Yet most tools stop at vanity metrics. That’s not enough.
Lean team, giant to-do list
Manual workflows. Scrappy setups. Endless spreadsheets. You need AI-powered scale, without extra headcount.
Reach the right people in the right accounts
Maximize impact and minimize wasted spend with more precise and efficient targeting powered by Demandbase Account Intelligence.
- Build segments with buying group, intent, and CRM signals.
- Direct every dollar toward decision-makers with people-based targeting.
- Spot purchase intent before prospects hit your site, thanks to trillions of behavioral signals
Own every channel
Reach your most important accounts, everywhere they roam.
- Run display, retargeting, native, video and connected-TV campaigns from one place.
- Sync audiences instantly to LinkedIn, Facebook, Instagram, Google, Youtube, Bing, Adobe and X (Twitter).
- Keep messaging coherent across channels so every touch feels coordinated
Get more from every ad dollar
You’re leaving money (and insights) on the table if you’re using adtech that can’t bid based on user and account intent. Instead, leverage the power of AdsIQ, our account-targeting technology.
- AdsIQ sets bids based on both user and account intent, no babysitting required.
- Spend the right amount on every impression by weighing high, medium, and low intent.
- Balance frequency automatically so one mega-account doesn’t drain your budget
Prove real revenue impact
Stop guessing. Demandbase Advertising shows you what’s working, what’s not, and where to optimize next to drive higher quality pipeline, faster.
- Move beyond clicks to see exactly how ads push accounts through the journey.
- See which job levels and departments are interacting with your ads, including known contacts.
- Compare creative at a glance and double-down on what’s producing pipeline.
2x
marketing qualified accounts
+83%
increase in pipeline velocity
+600%
increase in meetings booked
How it works
Built to be easy. Built to save you time.
(1) Connect data
Data from CRM, marketing automation, and sync in minutes. Import target lists or build segments with Demandbase One intelligence.
(2) Define the play
Choose stage, audience, and channels or start from a prebuilt template. Upload dynamic assets tailored to personas, industries, and stages.
(3) Launch everywhere
Orchestrate audiences across social, search, display, video, and CTV.
(4) AI optimizes
Based on your specifications, our AI-powered solution will intelligently steer towards high‑intent accounts in real time.
(5) Prove impact
Dashboards trace impressions to meetings, pipeline, and closed‑won.
For every B2B strategy you’re running
- Dynamic, personalized ads
- Buying-groups and persona-based advertising
- Account-based campaigns
- Intent-driven programs
Protect your brand
We place ads only where they belong: on websites your buyers trust. Every placement is screened by our privacy and compliance teams, so your ads never sit beside content that undermines your reputation. We monitor inventory around the clock, blocking fraud and low-quality domains before a single impression is served.
- 5000+ brand-safe publishers
- Continuous site audits that shut out fraud and inappropriate content
- Lean on our expert account team for strategy, setup, and ongoing lifts
Feature highlights
| 5-step Campaign set-up | Account Balancing | Campaign Outcomes Agent | Buying Groups |
| Audience Orchestration | Closed-loop reporting | Layered Identification | Campaign personalization |
Results B2B leaders count on
Learn more about what you get with Demandbase One™.
Focus on Accounts
Because B2B is all about accounts. Not leads.
Give Sales All the Intelligence
Insights to identify and contact key decision makers.
Discover Buying Intent Early
Identify when an account is interested.
Find and Prioritize Accounts
Spot accounts with predictive models that tell you why.
Advertise Across Channels
Drive awareness with advertising built for B2B.
Personalize Web Experiences
Personalize your website for maximum relevance.
Orchestrate Channels at Scale
Account-based automation that drives efficiency.
Measure Account Analytics
Report on what matters with account-based analytics.
Get Smarter Data for Smarter Decisions
Add intelligence into apps, data lakes and warehouses.
Your B2B campaigns deserve more
With Demandbase, you’ll target the right accounts, optimize every impression, and drive measurable growth. Ready to make every impression count?